Media can play a vital role as a health educator and provide information on prevention, treatment and care, helping to save, extend and improve lives.

The Maternal, Newborn and Child Health (MNCH) press-kits cover a wide range of maternal and newborn health topics specifically in the context of Khyber Pakhtunkhwa. The press kits are available in English and Urdu and include examples of published articles as well as contact infor­mation and short biographies of possible interview partners. A glossary on technical MNCH terms and guidance on how to approach such sensitive issues is also included. The press kits are intended to equip  aspiring health journalists with the tools to embark on responsible health reporting, encouraging exchange between the public health care system and the media.